Thinking Out Loud
The Ridge That Learned to Be Haunted
Thinking Out Loud 路 Nick Appleby In the winter of 2003 I stayed in a big hotel overlooking…
25+ years in telecoms & IoT
Nick Appleby.
On the hunt for truth
and common sense.
Cutting through the noise in IoT, connectivity, and business.
From M2M to modern IoT, MVNO strategy to antenna engineering - I write about how this industry actually works, what's changing, and what's just hype. No fluff. No filler.
25+
Years in Telecoms
3
IoT Companies Founded
0
Tolerance for Nonsense
Who is Nick?
Straight-talking IoT & telecoms veteran
Over 25 years I've founded companies, distributed routers, connected devices across sectors, and watched trends come and go. I've seen the gap between how this industry presents itself and how it actually operates - and I think it's worth closing.
This site is where I write about what I know, what I've learned the hard way, and what I genuinely think.
Read my story
-
IoT & Connectivity
Cellular M2M, eSIM, MVNO strategy, antenna engineering, and why most IoT projects still fail. -
Telecoms
The inner workings of networks, roaming, SIM technology, and who's actually running things. -
Business & Culture
Old ways of working, new buzzwords, and why common sense still beats the strategy deck. -
Opinion
Things that bother me, impress me, or just need saying. No agenda, no sponsor.
What you'll find here
Topics I actually care about
Written from experience, not from a content calendar.
IoT Connectivity
Cellular connectivity, LPWAN, multi-network SIM, eSIM and eUICC - and the gap between what vendors promise and what engineers deal with.
Industrial Routers
25 years selling and deploying industrial routers. I know what works, what doesn't, and which spec sheets are worth the paper they're not printed on.
MVNO & Networks
How MVNOs actually work, roaming agreements, network selection, and what connectivity providers don't tell you in the sales call.
Business Trends
What's genuinely changing in how tech businesses operate, and which trends are just the same old ideas in a new jacket.
Old Ways vs New
Why some traditional ways of working were actually fine, and why some "innovations" are a step backwards dressed up as progress.
Whatever's on My Mind
Things I find interesting, frustrating, or worth sharing. Not always about tech. Always with an opinion.
Latest articles
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Industry and Opinion
The Price Is You
Thinking Out Loud 路 Nick Appleby The paper price tag is quietly dying, and nobody put it to…
Thinking Out Loud
The Standard That Ate the Story
Thinking Out Loud 路 Nick Appleby Somewhere in the last forty years, a good chunk of British industry…
Get in touch
If you want to talk about IoT, connectivity, how a business works, or just have a decent conversation with someone who's been in the industry long enough to know better - drop me a line.