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Thinking Out Loud

Dear Diary – Am I Doing the Thing I Admonish?

By Nick Appleby 21 March 2026 7 min read
Dear Diary – Am I Doing the Thing I Admonish?

Last week I published Your Magnetic Ink – a piece about a Moody Blues lyric from 1969 that stayed with me for fifty years, what it predicted about the internet, and how Dear Diary became Dear Everyone. About social media that isn’t social. About the AI that read everything we posted and came back with the same questions we’ve always asked.

I published it on a website.

There it is. The thing that needs saying before anything else does.


Let me be precise about the charge, because it deserves precision.

Your Magnetic Ink argued that the private interior life has been turned inside out. That we perform where we used to reflect. That the diary – once the most sovereign private space a person had – is now a broadcast medium optimised for engagement. That Dear Diary became Dear Everyone, and that Everyone isn’t listening, they’re composing their own reply.

And then I wrote those thoughts down and put them on the internet for strangers to read.

So. Am I doing the thing I admonish?


The honest answer is: partially. And the partial is worth unpacking.

There’s a difference between what I criticised and what this site does. But the difference is thinner than I’d like it to be, and pretending otherwise would just be more performance.

What I criticised was the unreflective broadcast. The daily documentation of a life for an audience that didn’t ask for it. The child filed before they can consent. The 3am post that should have stayed private. The compulsive reach for the phone because the feeling isn’t real until it’s been posted and someone has confirmed its existence with a like.

What this is – what I tell myself this is – is different. Considered thought, worked out in writing, offered to whoever finds it useful. The tradition of the essayist, not the influencer. Montaigne wrote his thoughts down and published them. He wasn’t doing something pathological. He was thinking out loud in a way that invited other people to think alongside him.

That distinction feels real to me. It might also be exactly what someone performing their intellectual life for an audience would say.


The Test

Here’s the test I keep coming back to.

Would I write this if nobody read it?

Mostly, yes. The thinking happens before the writing. The writing is how the thinking gets finished – how a half-formed feeling becomes something I can actually look at and evaluate. The publishing is almost secondary. Almost.

But not entirely. There’s a reason this is a website and not a notebook. There’s a reason I check whether something landed. There’s an audience in the room when I write, even when I’m trying to ignore it. I’d be lying if I said otherwise.

The question isn’t whether the audience is there. It is. The question is whether it’s driving the bus.


The Harder Charge

There’s another charge that’s harder to dismiss.

Your Magnetic Ink is personal. It talks about being a kid. About a line of music that stayed with me for half a century. About a way of seeing the world that developed over fifty years of paying attention. That’s not a policy paper or a technical manual. It’s interior life, made public.

Ray Thomas wrote Dear Diary for himself. I write these pieces and publish them. The form is similar. The intention feels different. But the reader can’t see intention. The reader sees a person putting their inner life on display and calling it something more dignified than a diary.

Maybe they’re right.


What I Think I’m Actually Arguing

What Your Magnetic Ink was trying to say, underneath the Moody Blues and the advert and the AI ending, is not that public writing is wrong. It’s that the motive matters. And that the motive has been corrupted almost universally by the architecture we’ve built.

The algorithm doesn’t want you to think. It wants you to post. It rewards volume, consistency, emotional provocation. It punishes the quiet, the considered, the piece that took three weeks to write because it needed to be right. The medium shapes the message until the message disappears and only the medium remains.

A website with no comments, no like button, no share count, no follower metric – that’s a different medium. Not neutral, but different. The absence of the feedback loop changes what you write and why.

Or so I tell myself.


The Moody Blues built a whole album around the Inner Man. The quiet voice that says keep thinking free. Perceive the web they weave. Don’t let the Establishment reduce you to a record in a machine.

The Establishment in 1969 was external. Something done to you. What the last thirty years demonstrated is that we’d internalise it. We’d become our own Establishment. We’d build the filing system inside our own heads, categorise our own experiences as content or not-content, evaluate our own lives for postability before we’d finished living them.

I don’t think I’ve escaped that entirely. I’m not sure anyone has who uses the internet to think in public. The Establishment is in the room. The question is whether you notice it.

Writing this piece is either proof that I notice it, or proof that I’m very good at performing noticing it. I genuinely don’t know which. Both feel true from the inside.


The child in the advert – filed before she could speak, known by strangers through no choice of her own – that’s categorically different from an adult choosing to think out loud in public. Consent and age and the power to stop matter. They matter enormously.

The compulsive daily broadcast, the performance of a life for metrics, the inability to experience something without immediately translating it into content – that’s also different from considered writing published occasionally when it earns its place.

The question I can’t fully answer is where this site sits on that spectrum. Closer to the essay than the Instagram post. Closer to the notebook than the brand. But on the same spectrum. Using the same air.

Inner Man said keep thinking free. I’m still working out whether writing it down and publishing it counts as thinking free, or whether it’s just a prettier cage.

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Nick Appleby

25+ years in telecoms and IoT. Former founder of ProRoute, Fullband, and Westlake Connect. Currently building IoT connectivity resources and writing about how the industry actually works. On the hunt for truth and common sense.